The dynamics of mass communication / Joseph R. Dominick.

By: Dominick, Joseph R Material type: Text

TextLanguage: English Series: McGraw-Hill series in mass communicationPublication details: Boston : McGraw Hill, c1999. Edition: 6th edDescription: xxiii, 568 p. : ill. (some col.) ; 26 cmISBN: 007290478X (acidfree paper); 9780072904789; 0071156852 (International ed.); 9780071156851Subject(s): Mass mediaDDC classification: 302.23 LOC classification: P90 | .D59 1999Online resources: WorldCat details

Contents:

TOC Pt.1: The nature and history of mass communication. -- Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Pt.2: The print media. -- Newspapers -- Magazines -- Book publishing -- Pt.3: Electronic media. -- Radio -- Sound recording -- Motion pictures -- Television -- The computer and the internet -- Pt.4: Specific media professions. -- News gathering and reporting -- Public relations -- The structure of the advertising industry -- Pt.5: Regulation of the mass media. -- Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Pt.6: Impact. -- The global village: international and comparative media systems -- Social effects of mass communication.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Text	Dr. S. R. Lasker Library, EWU		302.23 DOD (Browse shelf(Opens below))	C-1	Available	1718-8202
Text	Dr. S. R. Lasker Library, EWU Reserve Section	Non-fiction	302.23 DOD 1998 (Browse shelf(Opens below))	C-2	Not For Loan	8203
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	302.23 DOD 1998 (Browse shelf(Opens below))	C-3	Available	8204
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	302.23 DOD 1998 (Browse shelf(Opens below))	C-4	Available	8596
Text	Dr. S. R. Lasker Library, EWU Circulation Section	Non-fiction	302.23 DOD 1998 (Browse shelf(Opens below))	C-5	Available	8597

Total holds: 0

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Includes bibliographical references and index.

TOC Pt.1: The nature and history of mass communication. --
Communication: mass and other forms --
Perspectives on mass communication --
Historical and cultural context --
Pt.2: The print media. --
Newspapers --
Magazines --
Book publishing --
Pt.3: Electronic media. --
Radio --
Sound recording --
Motion pictures --
Television --
The computer and the internet --
Pt.4: Specific media professions. --
News gathering and reporting --
Public relations --
The structure of the advertising industry --
Pt.5: Regulation of the mass media. --
Formal controls: laws, rules, regulations --
Ethics and other informal controls --
Pt.6: Impact. --
The global village: international and comparative media systems --
Social effects of mass communication.

Sociology

Sagar Shahanawaz

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