Marketing management / Philip Kotler.
Material type:
TextLanguage: English Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2003. Edition: 11th edDescription: xxix, (various pagings) : ill. (some col.) ; 27 cmISBN: 8120320832; 0130336297; 9780130336293Subject(s): Marketing -- Management | MarketingDDC classification: 658.802 LOC classification: HF5415.13 | .K64 2003Online resources: WorldCat details Summary: Summary:
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-1 | Not For Loan | 10992 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-2 | Not For Loan | 10993 | ||
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Dr. S. R. Lasker Library, EWU Reserve Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-3 | Not For Loan | 10994 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM (Browse shelf(Opens below)) | C-5 | Available | 10996 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-6 | Available | 10997 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-7 | Available | 10998 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-8 | Available | 10999 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-9 | Available | 11000 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-10 | Available | 11001 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-11 | Available | 21704 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-12 | Available | 21705 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-13 | Available | 21706 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-14 | Available | 21707 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-15 | Available | 21708 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-16 | Available | 21709 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-17 | Available | 21710 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-18 | Available | 21711 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-19 | Available | 21712 | ||
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Dr. S. R. Lasker Library, EWU Circulation Section | Non-fiction | 658.802 KOM 2003 (Browse shelf(Opens below)) | C-20 | Available | 21713 |
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| 658.802 KOM 2000 Marketing management / | 658.802 KOM 2000 Marketing management / | 658.802 KOM 2000 Marketing management / | 658.802 KOM 2003 Marketing management / | 658.802 KOM 2003 Marketing management / | 658.802 KOM 2003 Marketing management / | 658.802 KOM 2003 Marketing management / |
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
Summary:
This edition of the bestselling marketing management text reflects the recent trends and developments in global marketing. It provides coverage of how the World Wide Web and e-commerce are dramatically altering the marketing landscape.
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