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Advertising and promotion : communicating brands / Chris Hackley.

By: Hackley, Christopher EMaterial type: TextTextLanguage: English Publication details: London; New Delhi : SAGE, 2005. Description: 264 p., [8] p. of plates : ill. ; 25 cmISBN: 0761941533; 9781848600522; 1848600526; 0761941533 (pbk.)Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name productsDDC classification: 659.1 Online resources: WorldCat details | E-Book Fulltext
Contents:
TOC Acknowledgements; 1 Introducing Advertising and Promotion; 2 Theorizing Advertising and Promotion; 3 Advertising and Promotion's Role in Brand Marketing; 4 The Business of Advertising and Promotion; 5 Promotional Media; 6 Sponshorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7 Advertising Brands Internationally; 8 Advertising and Ethics; 9 Advertising Research; 10 Cognitive, Social and Cultural Theories of Advertising and Promotion; References; Glossary; Index;
Summary: Summary: Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
E-Book E-Book Dr. S. R. Lasker Library, EWU
E-book
Non-fiction 659.1 HAA 2005 (Browse shelf(Opens below)) Not for loan
Text Text Dr. S. R. Lasker Library, EWU
659.1 HAA (Browse shelf(Opens below)) C-1 Available 6270-22217
Text Text Dr. S. R. Lasker Library, EWU
659.1 HAA (Browse shelf(Opens below)) C-2 Available 6270-22218
Text Text Dr. S. R. Lasker Library, EWU
Reserve Section
Non-fiction 659.1 HAA 2005 (Browse shelf(Opens below)) C-3 Not For Loan 22326
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 659.1 HAA 2005 (Browse shelf(Opens below)) C-4 Available 22327
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 659.1 HAA 2005 (Browse shelf(Opens below)) C-5 Available 22328
Text Text Dr. S. R. Lasker Library, EWU
Circulation Section
Non-fiction 659.1 HAA 2005 (Browse shelf(Opens below)) C-6 Available 22329
Total holds: 0

Includes bibliographical references and index.

TOC Acknowledgements; 1 Introducing Advertising and Promotion; 2 Theorizing Advertising and Promotion; 3 Advertising and Promotion's Role in Brand Marketing; 4 The Business of Advertising and Promotion; 5 Promotional Media; 6 Sponshorship, Brand Placement and Evolving Aspects of Integrated Marketing Communication; 7 Advertising Brands Internationally; 8 Advertising and Ethics; 9 Advertising Research; 10 Cognitive, Social and Cultural Theories of Advertising and Promotion; References; Glossary; Index;

Summary:
Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major international campaigns to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.

BA

Sagar Shahanawaz

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