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Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.

By: Halve, Anand Bhaskar, 1955-.
Material type: TextTextPublisher: New Delhi ; Thousand Oaks, Calif. ; London : Response Books, 2005Description: 260 p. : ill. ; 24 cm.ISBN: 8178295490 (India : pbk); 0761933549 (U.S. : pbk).Subject(s): Advertising | Advertising -- IndiaDDC classification: 659.1 Other classification: 85.40 Online resources: Table of contents only | Publisher description | E-Book Fulltext
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Non-fiction 659.1 HAP 2005 (Browse shelf) Not for loan
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Non-fiction 659.1 HAP (Browse shelf) C-1 Not For Loan 22947
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Non-fiction 659.1 HAP (Browse shelf) C-2 Not For Loan 22948
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Non-fiction 659.1 HAP (Browse shelf) C-3 Checked out 20/12/2018 22949
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Non-fiction 659.1 HAP (Browse shelf) C-4 Available 22950
Text Text EWU Library
659.1 HAP (Browse shelf) C-5 Available 6565-22951
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658 ROM 2018 Management / 659.1 BEA 2004 Advertising and promotion : 659.1 HAA 2005 Advertising and promotion : 659.1 HAP 2005 Planning for power advertising : 659.1 LEP 2007 Principles of advertising : 659.1014 COD 2001 The discourse of advertising / 659.1014 TAA 1994 Advertising language :

Includes bibliographical references (p. [253]) and index.

Business Administration

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