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Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D. Series: The Irwin series in marketingEdition: 11th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 658.8 MCB, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 MCB, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 MCB 1993.
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Applications in basic marketing. by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D | McCarthy, E. Jerome (Edmund Jerome). Basic marketing | McCarthy, E. Jerome (Edmund Jerome). Essentials of marketing. Material type:  Continuing resource; Format:
print
Language: English Publication details: Homewood, IL : Irwin, c1990-Online access: WorldCat details Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 MCA 1993, ...
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