Dr. S. R. Lasker Library Online Catalogue

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Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 13th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Prentice-Hall, 2009Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (2)Call number: 658.802 KOM 2009, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.802 KOM 2009. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

Marketing management / Philip Kotler.

by Kotler, Philip.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Prentice-Hall of India, c2000Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (13)Call number: 658.802 KOM 2000, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (3)Call number: 658.802 KOM 2000, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.802 KOM 2000.
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Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

by McCarthy, E. Jerome (Edmund Jerome) | Perreault, William D.

Series: The Irwin series in marketingEdition: 11th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Homewood, IL : Irwin, c1993Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 658.8 MCB, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 MCB, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 MCB 1993.

Marketing / Courtland L. Bovée, John V. Thill.

by Bovée, Courtland L | Thill, John V.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : McGraw-Hill, c1992Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (3)Call number: 658.8 BOM, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 BOM, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 BOM 1992.

Services, marketing and management / Audrey Gilmore.

by Gilmore, Audrey.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Response Books, c2003Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (6)Call number: 658.8 GIS 2003, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 GIS 2003, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 GIS 2003.

Retail marketing management / David Gilbert.

by Gilbert, David, 1947 March 2-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Noida; Dorling Kindersley (India) Pvt. Ltd., c2003Online access: WorldCat details | Ebook Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.87 GIR 2003. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.87 GIR 2003, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.87 GIR 2003.

Quantitative models in marketing research / Philip Hans Franses and Richard Paap.

by Franses, Philip Hans, 1963- | Paap, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Cambridge, UK ; New York : Cambridge University Press, 2001Online access: Sample text | Publisher description | Table of contents | Contributor biographical information | WorldCat details | Ebook Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.83015 FRQ 2001. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.83015 FRQ 2001.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 15th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi: McGraw-Hill Education (India) Private Limited, 2014Online access: WorldCat details | Ebook Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.84 CAI 2014. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.84 CAI 2014. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.84 CAI 2014.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Series: McGraw-Hill/Irwin series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston : McGraw-Hill, c2004Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (8)Call number: 659.1 BEA 2004, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (3)Call number: 659.1 BEA 2004, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.1 BEA 2004. Not available: Dr. S. R. Lasker Library, EWU: Checked out (1).

Marketing management / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane.

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New Delhi : Prentice-Hall of India, c2006Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (6)Call number: 658.802 KOP 2006, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (3)Call number: 658.802 KOP 2006, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.802 KOP 2006.

Principles of marketing / Philip Kotler, Gary Armstrong.

by Kotler, Philip | Armstrong, Gary (Gary M.).

Edition: 12th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2008Online access: Table of contents only | WorldCat details | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (16)Call number: 658.8 KOP 2008, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (2)Call number: 658.8 KOP 2008, ... Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 KOP 2008.

Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry and Gordon Linoff.

by Berry, Michael J. A | Linoff, Gordon.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York : Wiley, c1997Online access: WorldCat Details | Ebook Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (2)Call number: 005.7 BED 1997, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 005.7 BED 1997. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 005.7 BED 1997.

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

by Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, c2003Online access: Contributor biographical information | Publisher description | Table of contents | WorldCat details | Ebook Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.8 KOM 2003. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.8 KOM 2003. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.8 KOM 2003.

Marketing channels / Anne T. Coughlan ... [et al.].

by Coughlan, Anne T.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Pearson/Prentice Hall, c2009Online access: WorldCat details | E-book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.87 MAR 2009. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.87 MAR 2009. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.87 MAR 2009.

Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.

by Lefebvre, R. Craig, 1959-.

Edition: 1st ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: San Francisco, CA : Jossey-Bass, c2013Online access: WorldCat details | Ebook Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (2)Call number: 362.10688 LES 2013, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 362.10688 LES 2013.

Internal marketing : directions of management / edited by Richard J. Varey and Barbara R. Lewis.

by Varey, Richard J, 1955- | Lewis, Barbara R.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London ; New York : Routledge, c2000Online access: WorldCat details | E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.802 INT 2000. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.802 INT 2000.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

by Bearden, William O, 1945- | Netemeyer, Richard G, 1956-.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Thousand Oaks, Calif. ; New Delhi : Sage Publications, c1999Online access: WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (1)Call number: 658.83 BEH 1999. Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.83 BEH 1999. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.83 BEH 1999.

Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen.

by Moisander, Johanna | Valtonen, Anu.

Series: Introducing qualitative methodsMaterial type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: London : Thousand Oaks : SAGE, 2006Online access: Publisher description | Table of contents only | WorldCat details | E-Book Fulltext Availability: Items available for loan: Dr. S. R. Lasker Library, EWU (4)Call number: 658.83 MOQ 2006, ... Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 658.83 MOQ 2006. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 658.83 MOQ 2006.

Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway.

by Daymon, Christine | Holloway, Immy.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: New York, NY : Routledge, 2011Online access: WorldCat details | E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 659.2072 DAQ 2011. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 659.2072 DAQ 2011.

Agricultural marketing : structural models for price analysis / by James Vercammen.

by Vercammen, James.

Series: Routledge textbooks in environmental and agricultural economicsMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Abingdon, Oxon ; New York : Routledge, c2011Online access: WorldCat details | E-book Fulltext Availability: Items available for reference: Dr. S. R. Lasker Library, EWU: Not For Loan (1)Call number: 630.688 VEA 2011. Dr. S. R. Lasker Library, EWU: Not for loan (1)Call number: 630.688 VEA 2011.

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